Drawn to the understated cool, the relaxed confidence and the irrevocable masculinity expressed in iconic American cinema, Nick Friedberg was introduced to fashion as a means of creative expression through his family exposure to the film industry in Los Angeles. In 2005, Friedberg launched his namesake label, recognized for its understated clean aesthetic. Friedberg launched his women's collection in Fall 2010, in hopes that the label would bring a boyish charm and remain inspired by the California experience.